Guide
Where the money is made, and lost, in a modern racket club.
Court sports are a utilisation business: your costs are largely fixed, so profit is driven by how full your courts are and how much you keep from each booking.
Every empty peak slot is gone forever. Attack occupancy with dynamic pricing, memberships, waitlists and open play, see increasing occupancy.
Commission platforms skim a percentage of every booking. On a busy club that's thousands a year. Flat-fee, commission-free software protects your margin as you grow.
Memberships smooth cash flow and increase lifetime value. A healthy mix of pay-and-play plus memberships beats relying on walk-ins.
Add-ons, coaching, leagues and a small pro-shop lift revenue per visit without more courts.
Lighting, heating and staffing are your big variable costs; tie them to actual bookings where you can, and automate admin so staff time goes to members, not paperwork.
Track occupancy by hour, revenue per court, membership growth, no-show rate and conversion. If you can't see it, you can't fix it, a good club console surfaces these by default.
FAQ
It varies widely with rent and utilisation, but the levers are universal: fill more hours, keep more of each booking, and add recurring and ancillary revenue.
On £20k monthly court revenue, a 3% fee is £7,200 a year. For a fixed-cost business that's often the difference between a good and a great year.
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