Guide
Price for demand, protect peak, and fill the quiet hours, without a spreadsheet.
Pricing is the fastest lever you have on revenue. The aim is to capture full value at peak while filling off-peak with price-sensitive demand.
Set a fair standard price per slot, then layer rules on top rather than maintaining a dozen separate prices.
Charge more for weekday evenings and weekends (your scarcest, highest-demand slots) and less for weekday mornings and early afternoons. A simple rule engine with time bands handles this automatically.
A monthly membership with a per-booking discount trades a little margin for committed, recurring play and steadier occupancy. See membership models.
Racket and ball hire, ball machines and coaching are high-margin extras that lift average booking value without touching court price.
Keep discounts time-boxed and targeted (a welcome code, an off-peak bundle) so you never erode the price of slots that sell anyway.
When you stack rules, make sure a weekend rule and a peak rule don't fight; good software flags overlapping rules before they cost you. Try the numbers in the savings calculator.
FAQ
Rarely. Peak slots sell out anyway, so discounting them just gives away margin. Compete on off-peak value and experience instead.
Most clubs do well with a base price plus two or three bands (off-peak, standard, peak). More than that is hard to communicate and manage.
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