Guide
Turn casual players into committed, recurring members.
Memberships convert occasional players into predictable, recurring revenue and steadier occupancy. The trick is a model that's simple to understand and worth it for the player.
A flat monthly fee for a percentage off every booking. Simple, popular, and easy to communicate. Most clubs start here.
A cheaper off-peak tier fills daytime courts with retirees, shift workers and students; a full tier covers peak. Two tiers usually beats one.
Family and junior tiers widen your base and build the next generation of members, often at off-peak times you want to fill anyway.
An extended booking window (members book further ahead) is a powerful, low-cost perk, members lock in regular slots before anyone else.
Set the fee so a regular player clearly saves, but the discount stays below your margin. Bill it monthly via recurring card payments so it's automatic.
Let players join and manage membership from your site, with recurring billing through your own Stripe, so it runs without admin.
FAQ
Price it so a regular player saves money versus pay-and-play, while your discount stays within margin. Many clubs land on a fee equal to a few sessions' worth of savings per month.
No, they complement it. Members add predictable recurring income and fill regular slots; you still take pay-and-play for everything else.
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